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☆ The state of women's sports: Top executives weigh in on parity, media share and NIL regulations
▼ + stars: | 2024-03-17 | by ( Jessica Golden | ) www.cnbc.com time to read: +12 min

From Caitlin Clark fever in Iowa to a packed house of 92,000 fans for women's volleyball in Nebraska, women's sports have never been more at the forefront. Last year saw record media deals for women's sports as the NCAA and NWSL both inked groundbreaking agreements. David Dow | Getty ImagesCathy Engelbert, commissioner of the Women's National Basketball Association: One of the obstacles is the undervaluation of our assets. Jayna Hefford, senior vice president of operations for the Professional Women's Hockey League: Women's sports still struggle to secure prime broadcast windows, consistent airtime and traditional media coverage. Steven Ferdman | Getty ImagesAmy Howe, FanDuel CEO: Women's sports need to continue to position their star athletes (i.e.

Persons: Caitlin Clark, Matthew Holst, there's, Renie Anderson, Jessica Berman, Jesse Grant, CNBC Jessica Berman, Cathy Engelbert, Breanna Stewart, David Dow, Jessica Gelman, John Lamparski, KAGR, Caitlin Clark's, Jayna Hefford, Haley Rosen, Mollie Marcoux Samaan, Michael Reaves, LPGA we've, Katrina Adams, Louis Armstrong, USTA Billie Jean King, Steven Ryan, Sabrina Ionescu, Coco Gauff, —, Berman, Pamela Duckworth, Engelbert, Magic Johnson, Larry Bird, Michael Jordan, Amy Howe, Steven Ferdman, FanDuel, Ionescu, A'ja Wilson, Rosen, Adams, they've, Renie, Anderson, I'm, influencers, Duckworth, Angel Reese, Billie Jean King, Jayna, Mark Blinch Organizations: Iowa Hawkeyes, NCAA, Michigan Wolverines, Carver, Getty, women's, Deloitte, CNBC, NFL, National Women's Soccer League, National Women's Soccer, WNBA, New York Liberty, Kia, Connecticut Sun, National Basketball Association, Business, New York Marriott Marquis Hotel, MIT Sloan Sports Analytics, MIT Sloan Sports Analytics Conference, Sports, Professional Women's Hockey, Association, Tiburon Golf Club, Professional, LPGA, USTA, Louis, USTA Billie, USTA Billie Jean King National Tennis Center, United States Tennis Association, Women's Tennis, Fubo Studios, FuboTV, NBA, Nike, Wall, Spring Studios, Renie Anderson NFL, Toronto, New York, Mattamy Athletic Centre Locations: Iowa City , Iowa, Iowa, Nebraska, Brooklyn , New York, New, New York City, Naples , Florida, NY, Toronto , Ontario, Canada

NAPLES, Fla. (AP) — Nasa Hataoka had a strong start and Amy Yang had a hot finish, finishing with a share of the lead in the CME Group Tour Championship with 18 holes left and $2 million on the line. Hataoka set the pace early with five birdies in her first 11 holes and finished with a 65. I think the best is to just concentrate on my round and just keep that out of my mind and just do my golf.”Alison Lee, who came into the LPGA finale with a Ladies European Tour win and two runner-up finishes on the LPGA Tour, tried to keep pace. Hataoka has six LPGA titles, all within the last five years, and the 24-year-old from Japan rode a hot putter to give herself a chance. Nelly Korda tried to stay close, making her first hole-in-one on the LPGA Tour at the par-3 eighth.

Persons: Nasa Hataoka, Amy Yang, Yang, Hataoka, ”, ” Hataoka, ” Alison Lee, “, Lee, ” Xiyu Lin, Ruoning Yin, Minjee Lee, ” Yin, ” Tiburon, Jin Young Ko, Nelly Korda, Lilia Vu, Brooke Henderson, Atthaya Thitikul, ” Korda, “ It’s, Celine Boutier, Boutier, ___ Organizations: Nasa, European, LPGA Tour, LPGA, Tiburon Golf, Women's, Hataoka, PGA, ” Locations: NAPLES, Fla, Tiburon, America, South Korea, Thailand, Japan, Canada

NAPLES, Fla. (AP) — Alison Lee birdied four of her last five holes Friday to extend a hot streak that stretches from Saudi Arabia to South Korea to Florida. Her 8-under 64 gave her a share of the lead with Nasa Hataoka in the season-ending CME Group Tour Championship. The 28-year-old Californian has never won in her nine years on the LPGA Tour, but no one brought as much momentum. Xiyu Lin, who like Lee is trying to win for the first time on the LPGA Tour, had a 66 and was another shot behind. 1 amateur a decade ago and then struggled on the LPGA Tour and her confidence took a beating.

Persons: — Alison Lee birdied, Nasa Hataoka, Hataoka atoned, Lee, Annika, ” Lee, Hataoka, Ruoning Yin, Minjee Lee, Amy Yang, Xiyu Lin, “, ” It's, Fred Couples, Couples, “ He’s, He’s, ”, Lilia Vu, Celine Boutier, ___ Organizations: Nasa, LPGA, BMW Ladies, Aramco, Ladies European, Tiburon Golf, Globe, LPGA Tour Locations: NAPLES, Fla, Saudi Arabia, South Korea, Florida, China, New York

The big increase — double what the winner gets this year — comes from a two-year extension with Chicago-based CME Group, which sponsors the season-long Race to CME Globe. Along with the winner receiving $4 million, the runner-up gets $1 million and all 60 players to reach the season finale are guaranteed at least $55,000. "As a long-standing supporter of women in business and sports, CME Group is pleased to continue our partnership with the LPGA to further elevate women’s golf,” said Terry Duffy, chairman and CEO of CME Group. “CME Group has been pushing the LPGA forward at every step of our evolution since 2011 and with this extension they are once again helping take the LPGA, women’s golf and women’s sports to unprecedented heights," LPGA Commissioner Mollie Marcoux Samaan said. She did not qualify for this year's CME Group Tour Championship, which is for the leading 60 players from a points race.

Persons: ”, Terry Duffy, Mollie Marcoux Samaan, Lydia Ko, ___ Organizations: PGA, Group, CME Globe, LPGA, CME Group, Tiburon Golf Locations: NAPLES, Fla, women's, Chicago

☆ Ko wins LPGA Player of the Year, final title as a single lady
▼ + stars: | 2022-11-21 | by ( ) www.reuters.com time to read: +2 min

"I couldn't have drawn it up any better," the world number three said after winning the LPGA's biggest cheque of $2 million at the Tiburon Golf Club in Naples. Ko wiped away tears as she tapped in for par on the final hole at Tiburon, having outlasted Ireland's third-round co-leader, Leona Maguire. The win, her second in the season-ending event, ensured her a second LPGA Player of the Year award, seven years after her first. She also claimed the Vare Trophy for a second year in succession after finishing with the season's lowest scoring average of 68.988. Only Annika Sorenstam, the Swedish great, has a better average (68.70 in 2002) among Vare Trophy winners.

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